[I've been
reading]
You’ve Been Played: How Corporations, Governments, and Schools Use Games to Control Us All

A great companion to the Tomorrow and Tomorrow and Tomorrow. It’s about how everyone’s gamifying everything, mostly poorly, in the service of capitalism. Creating artificial tediums which they then “solve” w/ game mechanics. No one is better to write about this than Adrian Hon who has run his own successful gaming company, worked in tech and researched some of the neuroscience. Get it.